Selling Snake Oil: Being Bulletproof

LiesPutting butter into your coffee. It sounds absolutely disgusting, but it has created a ripple effect the past few years. Silicon Valley entrepreneur, Dave Asprey, created Bulletproof coffee some time ago, and has recommended that people put butter into their coffee for optimum cognitive performance. Being curious about my fitness and health, I stumbled upon Dave Asprey when I listened to Joe Rogan’s podcast. Dave was very engaging and seemed to have endless answers to health and fitness. After listening to Joe Rogan’s podcast, I turned my attention to becoming “Bulletproof.” Dave offers his own brand of coffee on his website, along with various other bio hacking products. Taking the plunge, I ordered Bulletproof coffee and Dave’s own MCT oil, Brain Octane oil. The key ingredient to making Bulletproff coffee is butter; Kerrygold unsalted butter to be exact. So, how does this all make sense? You blend two tablespoons of Kerrygold butter, one to two tablespoons of MCT oil, and roughly two cups of coffee. You might be thinking at this point that this concoction would taste terrible, but you’re wrong.  It actually tasted pretty good and upon drinking this particular coffee, I felt superhuman. My senses were locked in, and I had what seemed like boundless energy. To me, I thought that I had found the holy grail of supplementation. But, of course, nothing good lasts forever, and Bulletproof coffee and its effects–seemed to taper off after a while. Also, if you’re planning on becoming “Bulletproof” make sure that your wallet can handle it. Dave Asprey is a master at marketing, and it shows in all of his products. Being “Bulletproof” I was all ears when Dave had anything to say about bio hacking or his own products. Then things started to go downhill pretty quick after hearing about this:


It wasn’t just Joe Rogan and Dr. Rhonda Patrick that made up my mind about Bulletproof coffee. It was a ton of reports thereafter that made me feel stupid. The bottom line in all of this is pure marketing. By Dave Asprey throwing out wild claims about his products and science backed research–it made me ponder a little bit harder. I’ve been around the block before with supplements and like Tim Ferriss, I consider my self a “human guinea pig.” I’ve tried and experimented with a lot of supplements, and I’ve come to the conclusion that a lot of stuff being sold out there is bullshit. Why do you think that companies spend so much on marketing? Because it works. It’s all the same techniques that are used, but Dave Asprey is really, really good at it. He sells you on the fact that you’re gonna be unstoppable, and you will be (for a period of time), but then you’ll come to the realization that you don’t need his products to feel at your best. We live in a world where people want instant gratification and to feel “Limitless” at all times, but that’s just not possible. Sure there are products that can enhance our development, but no single product will bring you to the promise land every single day. Trust me, I wanted Bulletproof coffee to work and I don’t think Dave Asprey is ripping people off. He’s made one hell of a business model, and it’s working out greatly for him. Next time you come across a product that promises to deliver–make sure that you do your research before you fully commit to it.

How to Become The Macgyver of Coffee



Caffeine is a powerful stimulant and it makes us alert, focused, and productive. But have you ever wondered about how to “hack” your coffee? There are good ways to make coffee and bad ways, but I have found a different way to make a cup of Joe. I’ve written about Bulletproof coffee before, but I have a few minor adjustments that I’ve made to making this particular coffee.


To make Bulletproof coffee, you’ll need these items:

1. Coffee: Dave Asprey recommends his coffee (for obvious reasons), but you don’t have to use his coffee. You can use any K-cup coffee that you like or you can use any bag of coffee that you prefer.

2. MCT Oil: Again, Dave Asprey recommends you buy his, but I’ve found another MCT oil that works just as good. I use Now sports MCT oil.

3. Butter: There is no way around this one. You’re gonna need Kerrygold unsalted butter. Why? Because salted butter will make you puke, and unsalted butter is from cows that are grass-fed, not corn.

4. Blender: Any blender will do just fine, but I use the “Bullet.”


Disclaimer: Please know that trying this type of coffee blend will be different for everyone. Some will experience increased energy, decrease in hunger, etc. While others will not get any added benefits by drinking this particular coffee blend. My advice to you is find what works for you, and stick with it. There will be a trial and error with this process, but that’s the fun part. Finding out what works best for you and your lifestyle.


Here’s how to make “Bulletproof” coffee:

1. Brew coffee by K-cup method or through a coffee maker (approx. 8 0z.).

2. Put a tablespoon of unsalted butter in your coffee.

3. Add a tablespoon of MCT oil in your coffee with the butter.

4. Blend everything in a blender for 20-30 seconds.

5. Enjoy! You’ve just made a supercharged cup of coffee.


It’s always fun to try new things, and you never know what you may discover by doing so. If you end up trying this coffee out, please let me know in the comments section.


Why Bulletproof Coffee Should be 1 of the 7 Deadly Sins




Have you ever considered putting butter in your coffee? I’m gonna take a wild guess, and say you haven’t. It might sound like a bad idea to you, but I can assure you that it’s not. Dave Asprey, the founder of Bulletproof and author of New York Times bestseller The Bulletproof Diet, is a Silicon Valley investor and technology entrepreneur who has sparked millions of people to try Bulletproff Coffee. The basis of Bullet Proof coffee is to provide you with razor-sharp focus, mental clarity, and boundless energy. Having tested and tried this coffee myself, I can vouch for the claims that Dave Asprey is making. Upon drinking my first cup of Bullet Proof coffee, I felt instantly energized, and I was focused like I’ve never been before. There was something to this special blend of coffee, and I was hooked. Needless to say, I got away from being “Bulletproof” and it wasn’t until recently–when my girlfriend was interested in trying Bulletproof coffee–that I got back into being “Bulletproof” and I realized that I was ignorant for ever getting away from it. Just like anyone would do, Mr. Asprey presents a business with his “Bulletproof” line of products. I’ve tried several of his products, and they’re all legit. The only problem that you’ll run into with his products–is that they’re a bit pricey. For some, that won’t be a problem but for others–it will be. So, I devised a plan for you to enjoy Bulletproof coffee on a budget. Now some “Bulletproofers” will not agree with my plan, but this is for people who want to enjoy Bulletproof coffee, at an affordable price. After trying a ton of coffee (some good and some not so good) and with the help of my girlfriend (she’s a barista at Starbucks) I came up with this plan. In addition to my plan, I will also include the original Bulletproof coffee recipe. Have fun making this coffee, and let me know if you liked it (or not).


The original Bulletproof Coffee recipe

2 cups of hot brewed coffee made with Upgraded beans

Up to 2 tablespoons grass-fed unsalted butter

Up to 2 tablespoons Brain Octane MCT oil 


Here is my alternative Bulletproof Coffee recipe

One brewed Starbucks K Cup (Veranda Blend Blonde or Pike Place Roast)

Up to 2 tablespoons grass-fed unsalted butter. This ingredient is an absolute must. If you try this with salted butter, you will most likely throw up; it’s disgusting (trust me).

Up to 2 tablespoons MCT oil.

Add Stevia to taste.

Once you brew the coffee, put in your MCT oil, butter, and stevia (if you like). Blend all ingredients in a blender. I use the “Bullet” brand blender, but any blender will do. Blend for 20-30 seconds, and you’ve just made yourself one heck of a cup of coffee. There you have it. Not everyone is going to like this type of coffee, but that’s okay. It’s all about experimenting and seeing what works for you and your body.